All-Star Flash Sale
When Salt Lake City hosted the 2023 NBA All-Star Game, I pitched the idea of launching a limited-time, high-impact flash sale to capitalize on the national attention and local excitement. We offered 30% off our flagship product, the Thermapen® ONE, but only during the broadcast window of the game—turning a global event into a targeted, time-sensitive opportunity for our brand.
Strategy & Execution
Cultural Hook: I aligned the campaign messaging and design with the energetic and dynamic aesthetic used by the Utah Jazz and the NBA during All-Star promotions. This visual continuity helped our posts feel native and relevant to fans following the event.
Urgency: The sale was a limited-time offer—30% off, valid only during the game—designed to drive urgency and capitalize on real-time engagement.
Content Creation: I led the design and content direction, producing vertical and square creative assets for Instagram Stories, Feed posts, and email banners. These were stylized to echo the All-Star branding, using bold typography, yellow accents, and movement patterns reminiscent of game graphics.
Cross-Platform Visibility: Content was rolled out across all ThermoWorks social media platforms and supported by email, leveraging our highest engagement channels for maximum exposure.
The Results
The All-Star Flash Sale generated strong engagement, visibility, and revenue over just a few hours
• 12,000+ site visits during the game
• 6% click-through rate from social
• 3.2% conversion rate, resulting in 384
orders placed
• 460+ Thermapen® ONE units sold
• $33,810 in flash-sale revenue
• 220% lift in website traffic compared to
an average Sunday
• 5.6% social engagement rate, exceeding
our campaign benchmark
Key Takeaways
This campaign proved the value of culturally relevant, real-time marketing. By connecting our product to a major live event and designing creative that resonated with fans already tuned in, we not only drove a successful one-day revenue spike but also reinforced our brand’s agility and relevance. It was a win for engagement, revenue, and strategic brand alignment.