Results-driven digital marketing professional experienced in leading innovative campaigns, growing online communities, and driving revenue growth. Passionate about leveraging emerging trends and user-generated content to foster authentic connections with audiences.
Top Skills
Social Media Strategy: Expert in scaling multi-platform accounts, driving engagement, and boosting ROI through targeted strategies.
Content Management: Proficient in planning, creating, and optimizing high-quality, SEO-friendly content across social media and web platforms.
Revenue Growth: Skilled in monetizing organic social channels, developing new revenue streams, and optimizing conversion rates.
Data Analysis: Experienced in tracking performance metrics and translating insights into actionable strategies.
Creative Development: Versatile in designing impactful visuals and campaigns aligned with brand identity and audience needs. Collaboration: Strong ability to work with cross-functional teams, affiliates, and influencers to achieve business goals.
Experience
Social Media Specialist
Ready Alliance Group
Feb 2024 - Nov 2024
Salt Lake City, Ut.
In less than a year, I drove transformative growth and strategic efficiency for Ready Alliance Group.
· Increased Organic Revenue by 100% earning $85.8K in 9 months.
· Increased social media following by 25%, including a 55% growth on
· Instagram, by leveraging analytics and influencer collaborations.
Streamlined content operations by implementing a unified scheduling platform with Hootsuite; reducing production time by 25%. Built an organic social revenue stream from scratch, leveraging analytics to scale quarterly earnings from $6K to $50K. Increased follower growth by 25% across Instagram and TikTok within 6 months through targeted audience strategies. Launched a specialized sales channel offering exclusive follower discounts, achieving a 20% lift in engagement and a 15% increase in conversions. Established partnerships and UGC pipelines, boosting content reach by 30% and strengthening brand loyalty.
Media Director
Fear Factory SLC Haunted House
Oct 2011 - Present
Salt Lake City, Ut.
Grew Facebook following to 41K and Instagram to 14K, and launched a TikTok account gaining 160K followers within a year, achieving 10% engagement rates.
Developed and executed a cohesive media strategy, with six videos surpassing 1 million views (three reaching 3 million 1 reaching 8M and one reaching 20M.)
Introduced digital signage for the 2023 season, increasing ad revenue opportunities by 25% and improving ROI by 10%.
Cultivated influencer and blogger partnerships, driving a 20% increase in event attendance and expanding audience reach.
Managed content production schedules and talent coordination, ensuring seamless execution of marketing campaigns and boosting production efficiency by 15%.
Social Media & Community Manager
ThermoWorks
Jul 2022 - Feb 2024
American Fork, Ut.
Boosted brand awareness through influencer collaborations and strategic partnerships.
Provided actionable insights on cooking trends, optimizing untapped SEO opportunities, resulting in a 20% increase in organic search rankings.
Coordinated with in-house chefs and B2B managers to align content creation, increasing lead captures by 25%.
Analyzed engagement and ROI metrics, leading to a 15% improvement in social media campaign performance.
Web Designer/Content Editor
Assure
Oct 2011 - Present
Cottonwood Heights, Ut.
Designed user-friendly web layouts and landing pages using Adobe Creative Suite, increasing user engagement by 25%.
Conducted competitor research and market analysis, leading to a 15% improvement in creative strategy effectiveness and campaign performance.
Monitored KPIs such as click-through rates and bounce rates, optimizing content to achieve a 20% increase in brand engagement.
Creative Developer
Rakuten Marketing
Jun 2014 - Jul 2019
Midvale, Ut.
Created innovative design solutions, boosting user experience and increasing digital campaign engagement by 20%.
Developed a library of reusable code snippets, reducing creative development time by 30%.
Researched and implemented cutting-edge trends like dynamic content personalization, increasing campaign effectiveness by 15%.