Naos Yachts Website Redesign
I led the full redesign of the Naos Yachts website—a premier yacht dealership specializing in luxury sailing vessels. The goal was to elevate the brand’s digital presence, improve user navigation, and drive more qualified leads through optimized content and conversion-driven design.
Key Contributions:
User Experience Overhaul: Designed an intuitive sidebar navigation that allowed visitors to seamlessly explore product lines, services, events, and blog content without friction.
Conversion Optimization: Introduced multiple brochure request forms across pages, making it easy for users to inquire about specific models or services—significantly improving lead capture potential.
Mobile-Friendly Layout: Ensured responsive design elements across all screen sizes, optimizing for a luxury-consumer mobile experience long before mobile-first was standard.
Content Strategy: Organized rich visual content—including team bios, service descriptions, and blog posts—to highlight expertise and increase brand trust.
SEO Improvements: Applied keyword-rich headers and meta-structured content to improve organic search visibility and user engagement.
Brand Integrity: Maintained consistency across the site with high-end marine imagery, iconography, and layout styles that reflected the luxury and performance of the yachts themselves.
This redesign helped modernize Naos Yachts’ digital storefront, establishing it as a go-to destination for Southern California’s sailing and yacht enthusiast community.
Home Page
Lagoon Catamarans Page
Blog Page
Team Page
