When the Internet Screamed Back
Creating viral content isn’t just about luck—it’s about knowing your audience, staying culturally relevant, and delivering high-impact visuals within the first few seconds. At Fear Factory, I’ve leaned into all three to craft short-form video content that doesn’t just get views—it sparks conversations, shares, and even ticket sales.
From trending audio pairings and character-driven narratives to creatively edited behind-the-scenes footage, my viral hits have helped expand our reach far beyond Utah. These videos have been featured across Instagram and TikTok, driving millions of views and turning casual scrollers into loyal fans.
Each viral moment was strategically designed to:
Showcase our most immersive experiences
Highlight our original characters and storylines
Drive urgency and FOMO during peak haunt season
Whether it was a hilarious handwashing PSA during the pandemic or a perfectly timed trending audio Reel, these hits reflect a deep understanding of platform trends, audience behavior, and brand storytelling.
During the early days of the pandemic, when the top recommendation to stop the spread was simply washing your hands for 20 seconds, I leaned into creativity and humor to drive the message home. I grabbed our best-looking pair of silicone gloves and wrote a catchy, original hand-washing jingle—one so memorable I still catch myself singing it today.
The video struck a chord, quickly going viral and capturing the attention of viewers across TikTok and beyond. The combination of practical advice, comedic timing, and musical charm turned it into a feel-good PSA during a chaotic time. Multiple media outlets reached out to purchase rights and repost it, but we chose to keep the content under our own brand—solidifying it as an authentic and homegrown viral moment.
This piece not only showcased creative agility but also highlighted the power of timely, low-budget content that speaks directly to the cultural moment.
Over 10.6 Million Views
504 Likes, 17K Comments, 36K Shares, 30K Saves
In this viral Instagram Reel, I leveraged a trending audio clip and paired it with a visually captivating setup to grab attention fast—knowing the key to virality on Reels is capturing the viewer within the first few seconds. By combining trend-awareness with strategic pacing and strong visual hooks, the video quickly gained traction, earning high engagement and shares organically.
This post demonstrates my understanding of Instagram's algorithmic sweet spot—using trends not just for visibility, but to drive results by aligning content structure with user behavior. The performance of this Reel reinforced the value of speed, relevance, and smart creative when aiming for discoverability on short-form video.
Over 24.4 Million Views
152 Likes, 21 Comments, 264 Shares, 1.2K Saves