Designed for Greatness: The Michael Jordan Hat Collection
While at Drive Marketing, I had the opportunity to lead design on a signature line of hats created exclusively for Michael Jordan. This expansive series ranged from fitted and snapback silhouettes to distressed truckers and limited-edition neon colorways.
Each cap featured carefully crafted details—3D embroidery, tone-on-tone prints, contrast stitching, and signature patches—all developed to reflect the legacy of the GOAT while appealing to a bold, fashion-forward audience.
From concept to execution, this project was a slam dunk in merging sports legacy with streetwear culture.
