a Trusted Voice in Preparedness
In the fast-paced world of emergency preparedness, information is just as critical as supplies. News about cyberattacks, supply chain disruptions, political instability, and environmental disasters can influence how and when our audience chooses to prepare.
But there was a problem: by the time these stories made it to our competitors’ feeds, the audience had already heard it elsewhere—or worse, they missed it entirely.
Our goal? Position My Patriot Supply as the first and most trusted voice when crisis-related news breaks.
• EMP attack
• grid failure
• China cyber threat
• supply chain disruption
• food shortage 2024
• war with Russia
• dollar collapse
• CDC alert”
• and dozens more tailored
to our product categories.
I also tracked emerging hashtags and mentions of government agencies, disaster alerts, and viral news.
Rather than wait for traditional media coverage or audience DMs, I monitored live trends and flagged high-priority conversations the moment they started gaining traction online.
the Execution
Using this system, I was able to:
Spot and post about breaking stories within 20–60 minutes of them surfacing online
Create preparedness checklists based on unfolding threats (e.g., “Cyberattack response plan”)
Launch carousel posts, infographics, and reel scripts tied to emerging events
Collaborate with our email and product teams to push product bundles related to each trending concern
Run Q&A polls and surveys to build engagement around what followers were hearing and needing in real time.
The results
Engagement Spikes of up to 230% on posts tied to breaking news
25% increase in shares and saves on trend-based content
Became the first to report to our audience on multiple major crises, including cyber threats and global food shortages
Solidified our positioning as not just a product brand—but a trusted source of critical preparedness information
key takeaways
This proactive, data-driven approach helped My Patriot Supply transform from a product-first brand into an information-first authority—earning both credibility and conversions.
By understanding what our audience needed before they had to ask, we built loyalty, urgency, and relevance—all while turning news into actionable preparedness steps.